Media
MEDIA RELEASES
Valentine’s Day -2nd February 2024
In the lead up to Valentine’s Day, huge demand in the northern hemisphere for out-of-season roses puts a time-sensitive global supply chain under pressure — and it’s the climate and industry workers that feel the greatest impacts.
Features: Professor David Bek (Coventry University), Dr Jill Timms (University of Surrey) from the Sustainable Cut Flowers Project UK, Rita Feldmann SFN Founder
A new global education program brings sustainability to floristry – February 2024
The first course in the SFN’s global education program Flowers 2030 has launched. Foundation in Sustainable Floristry equips florists with the knowledge and tools to embed sustainability into their design and business practices.
The online course was developed by the Australian-based Sustainable Floristry Network (SFN), which has a mission to transform floristry through a continuing professional development education program, Flowers 2030.
Features: Professor David Bek (Coventry University), Dr Jill Timms (University of Surrey) from the Sustainable Cut Flowers Project UK, Rita Feldmann SFN Founder
How the SFN came to be
A flower is the ultimate sustainable product: renewable, biodegradable, and solar-powered. It’s ironic, then, that floristry has evolved into such an unsustainable industry.
The Sustainable Floristry Network was born when one passionate florist – supported by a growing collection of colleagues, industry leaders and academics – was inspired to redress this incongruity.
